Women of Worth - Each year, LOreal Paris recognizes 10 women who have dedicated their lives to serving their communities.

CONOCE A Teri Kelsall

"Thanks to Women of Worth, veterans with an entrepreneurial spirit will be able to realize their dreams and embark on a new, fulfilling journey."


About Teri Kelsall

Teri Kelsall started The Jonas Project (TJP) with her husband John in 2012 in honor of their son, Jonas, a Navy SEAL who was killed in the line of duty while serving in Afghanistan in 2011. The Kelsall’s noticed how difficult it was for returning veterans to join the work force or start businesses due to the belief that veterans “lack real-world skills.” The Jonas Project helps Veteran entrepreneurs develop formal business plans, prepare pitches for start-up capital, offers low interest loans for business expenses, and most importantly, offers an extensive network of Veteran entrepreneurs and business professionals who provide comprehensive mentorship. From start to launch, TJP stays with the Veteran for the first two years of business to help increase the odds of success. In just three years, the organization has provided comprehensive assistance to 18 Veteran-owned start-ups across the country, four of which are now open for business. Additionally, The Jonas Project is working to persuade Congress to pass the Credit Reporting Act for Military to provide credit-reporting protection in an attempt to make it easier for Veterans to obtain small business loans.

About The Jonas Project

The Jonas Project works with Veteran Entrepreneurs on their quest to become tomorrow’s high-impact business leaders, providing critical resources for the first two years of their business launch.

Other 2014 nominees

  • Melaney Smith

    "Thanks to Women of Worth, we’ll be able to expand our reach and keep even more children reading during the summer break."

  • Jaha Dukureh

    "As a Women of Worth, we can facilitate more programs to help raise awareness about the devastating practice of female genital mutilation."

  • SuEllen Fried

    "Being a Women of Worth enables us to commit additional resources towards the process of reforming inmates through a weekly intensive curriculum."

Women of Worth



Mayo a Julio




Septiembre y Octubre



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